In the 1970s, Sheffield Razor Company held the national contract to supply double-edged razor blades to the Australian Navy for soldiers to use as shavers.
Once trimming and heavy-duty blades were introduced to the company’s repertoire it underwent some serious evolution with the business name changing to Sheffield Blades in 1985.
While the name evolved, so too did the products. Knives and cutters were eventually added servicing other markets such as carpet laying, plasterboard, engineering, and industrial blades.
Recognising great potential and the need for more exposure, the company developed ‘Sterling’ as a brand name in the early 90s, which soon snowballed into what it is today, an outperforming and exceling range of hand and cutting tool products servicing over 3000 distributors and stores Australia wide.
Sheffield Blades now operating as Sheffield Group, continues to develop Sterling with the best quality and performance in mind, aligning with two of Sheffield’s core pillars, Products that Outperform and Culture of Care.
From the professional who is using the tools every day, to the mum and dad renovating on the weekend; the valued independent distributor who is working hard to sell our products; the employee who spends hours packaging the blades; right up to the manufacturer who produces the blades on their grinding machines, we care for every one of them.
At Sterling, we strive to provide an outstanding consumer experience meaning that every product must exceed the consumers expectations at each value point.
The Sterling range is guaranteed to outperform because of our rigorous development and testing procedures. Every product is measured against the criteria: “Does it Outperform?″.